Women in Retail and Total Retail Virtual Exchange, November 2025
This event occurred on Wed., November 12. Recordings of all our livestreamed chats are available to watch on demand on this page. Please register below to view.
The Women in Retail and Total Retail Virtual Exchange features engaging and informative content, including in-depth interviews with leading retail executives on a variety of mission-critical industry topics. These interactive discussions provide valuable insights for audience members.
The Nov. 12, 2025 complimentary Virtual Exchange will feature the following (times listed are in ET):
12:00 p.m.: Pacsun's Playbook: Leading With Purpose and Youth Culture
Join Brieane Olson, CEO of Pacsun, as she unveils the brand's innovative strategies that place youth culture at the forefront of retail. Under her leadership, Pacsun has evolved from a traditional retailer to a cultural powerhouse, deeply integrating Gen Z and Gen Alpha voices into its business model. In this session, Olson will discuss the launch of "The Youth Report by Pacsun," a comprehensive study offering insights into the values and behaviors of today's youth, as well as the establishment of the Pacsun Youth Advisory Council, which provides young consumers direct influence over the brand's creative direction. Discover how these initiatives are shaping Pacsun's approach to fashion, marketing, and community engagement.
- Brieane Olson, Chief Executive Officer, Pacsun
12:40 p.m.: Scaling Sustainability: How BaseCamp Franchising is Redefining Retail Through Resale
As fast-fashion’s waste problem grows, resale has emerged as one of retail’s most promising solutions. Join Zach Gordon, co-CEO of BaseCamp Franchising — the parent company of Uptown Cheapskate and Kid to Kid — for a conversation on how the $275 million resale franchise system is proving that environmental sustainability and business scalability can thrive together. Gordon will share insights on the economic and environmental ROI of circular retail, how consumers are driving change, and what’s next for sustainable franchising in a world demanding more responsible growth.
- Zach Gordon, Co-CEO, BaseCamp Franchising
1:20 p.m.: The Future of Customer Loyalty at HUGO BOSS
Jan Philipp Wintjes, executive vice president of global omnichannel at HUGO BOSS, offers an inside look at the company’s new loyalty program, HUGO BOSS XP. Discover how HUGO BOSS is leveraging innovation to deepen customer relationships, strengthen brand affinity, and turn loyalty into a dynamic, data-driven journey that bridges physical and digital retail experiences.
- Jan Philipp Wintjes, Executive Vice President, Global Omnichannel, HUGO BOSS
Sponsored by:
Women in Retail and Total Retail Virtual Exchange events occur live on mytotalretail.com. Find other upcoming and on-demand Virtual Exchange events here.
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