FullBeauty Brands, an omnichannel retailer of extended sizes and a pioneer in size-inclusive fashions, purchased plus-size fashion brand ELOQUII Inc. from Walmart in April. In this video, Editor-in-Chief Joe Keenan interviews FullBeauty Brands CEO Jim Fogarty about the acquisition, including how ELOQUII will be integrated into FullBeauty's current portfolio of brands as well as the new demographic that the fashion brand brings to the company. Fogarty shares the strategy for marketing to ELOQUII's existing customers, why it was essential to transition the brand's leaders and team in the acquisition, and the business benefits he's targeting for FullBeauty Brands as a result of the transaction.
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