Personalization and Digital Printing: Retail Marketers’ Secret Weapon
This ace that’s hidden up every retailer’s sleeve? Digital printing. Add the power of personalization into the mix and retailers can increase customer engagement, create more effective marketing campaigns, increase brand awareness, and more.
In this insightful resource, NAPCO Research and the Specialty Graphic Image Association (SGIA) takes a deep dive into the value of digital printing for retailers, challenges faced in adoption, future interest, and the level of understanding the implementation of different programs.
Retailers can utilize this resource to learn how to implement digital printing throughout the buyer’s journey to ultimately increase sales. You’ll learn:
• How digital printing fuels customer engagement
• Improving retailers’ key digital printing applications (direct mail, personalized catalogues, packaging, and signage)
• The key challenges retailers face implementing digital print and how you can overcome them
• And more!
Explore the findings to learn how to maximize your usage of personalized digital printing.