Getting Started With SMS
Ideas for Growing Your Mobile List and Engaging Your Customers
Did you know that 89% of consumers want to receive text messages from their favorite brands – yet only 48% of businesses have adopted SMS as a way to reach their customers? The most cited reason for this low adoption rates is that most brands simply don’t know how to get started.
It takes the average shopper 90 minutes to open an email, but a mere 90 seconds to open a text message – and they don’t have to be online to read your messages.
When executed correctly, SMS will increase engagement and revenue. The fact that it is delivered directly to your customers’ most personal devices provides new opportunities for marketers. For example, you can use SMS to re-engage subscribers who have become disengaged with email, or you can reward your most loyal customers with exclusive offers.
This guide provides details you need to know when considering adding an SMS program to your marketing mix, including mobile acquisition tactics, weekly broadcast message examples, and transactional and triggered messages.