Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on TradePub.com for readers like you. LEARN MORE
AI and the Future of the Retail Marketer

Request Your Free Report Now:

"AI and the Future of the Retail Marketer"

How the technology is impacting strategy and processes, including the adoption of 'Positionless Marketing'

Artificial intelligence (AI) is revolutionizing the retail industry, transforming how brands interact with consumers, optimize operations, and drive business growth. From personalized product recommendations to predictive analytics, AI-powered technologies are reshaping marketing strategies and enhancing customer experiences in ways that were once unimaginable. As consumer expectations evolve, incorporating AI into marketing strategy has become table stakes for retailers to remain competitive in an omnichannel environment.

Not only is AI transforming organizations, but the technology is also fundamentally changing the role of the marketer. With AI, GenAI, and automation tools at their disposal, retail marketers are now empowered to move beyond their core specialization, effectively and efficiently operating across four key functions: data analysis, segmentation, creative execution, and optimization. AI is affording marketers greater versatility and flexibility, enabling them to unlock speed of execution and do more. This is critical for marketers as they seek to meet and exceed consumers’ increasing expectations of brands.

Total Retail and its sponsor partner, Optimove, the global leader in Positionless Marketing, wanted to gain a better understanding of the current adoption of AI within retailers’ marketing departments. We sought to understand why retail marketers are using AI, how they’re using it, the challenges they’ve experienced in incorporating the technology into their organizations, their future spending on AI, and more. To accomplish this, we surveyed Total Retail’s audience of retail executives.

This in-depth report features that survey data as well as actionable insights and analysis that retail marketers can incorporate into their own organizations. Download the report today to take your marketing to the next level!


Offered Free by: Optimove
See All Resources from: Optimove

Recommended for Professionals Like You: