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A comprehensive review of the state of UK merchants' gift card offerings
The third annual U.K. Retail Gifts Cards Evaluated: Comprehensive Guide for Best Practice & Opportunities from NAPCO Research and Blackhawk Network is the most in-depth study of the gift card industry available today. This assessment sets a new benchmark for gifting programme evaluation to complete a comprehensive assessment of U.K. digital/e-commerce, mobile, and in-store merchant gift card offerings. Fifty retailers were evaluated in the omnicommerce assessment. More than 170 criteria were designed to evaluate expected and emerging capabilities for merchants’ digital and physical gift card offerings.
Download this essential resource to optimize your gift card programme and stay ahead of the competition.
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