Best-Selling Author Denise Lee Yohn on Building a Brand

Women in Retail Talks

The Women in Retail Talks podcast is for women retail leaders who are looking for business strategy insights as well as executive professional development advice. Each week, hear from a mix of top women retail leaders, entrepreneurs, and industry and professional development experts as they participate in engaging and candid interviews.

Hello women in retail leaders! Welcome to episode one of WIRLC's Women in Retail Talks podcast series. In today's episode, we're excited to offer highlights from a presentation given by Denise Lee Yohn, author of the best-selling book, "What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest," at our recent "Girl Talks" event in San Francisco. Listen to Denise explain three (of the seven, plus one!) actions that all great brands take. Today's podcast episode is sponsored by Connexity, a technology-driven marketing solutions provider.