If your goal is to satisfy your customers, you’re aiming too low. Instead, aim to overdeliver on your promises. In fact, a good customer service policy should be to bend-over-backwards, with features and benefits that continually surprise and delight your customers. In this Women in Retail Talks episode four, which was recorded at Girl Talks East in October, Nina Alexander-Hurst, vice president of customer experience and SWAT Stylists (Service Accessorizing Talent) at BaubleBar, discusses how she and her team focus on creative ways to build long-lasting customer relationships.