In episode 206 of Total Retail Talks, Executive Editor Joe Keenan speaks with Michael Prince, president and CEO of USPA Global Licensing Inc., the exclusive licensing arm and global broadcaster of the United States Polo Association. USPA Global Licensing manages U.S. Polo Assn., a nearly $2 billion-dollar brand with 1,100 retail stores, e-commerce, and thousands of additional points-of-sale around the world. Listen in as Prince discusses U.S. Polo Assn.'s use of influencer marketing, how the brand evaluates social influencer performance, and how its influencer campaigns have benefited both e-commerce and physical stores.
Prince provides executive leadership for USPA Global Licensing, Inc. (USPAGL), the exclusive licensing arm and global broadcaster of the United States Polo Association. USPAGL manages U.S. POLO ASSN., a $1.8B global sport-inspired fashion brand with 1,100 U.S. POLO ASSN. retail stores, e-commerce, and thousands of additional points of sale around the world. The brand's footprint has reached 166 countries globally with a product offering focused on men's, women's and kid's apparel as well as accessories, footwear, home and travel. The company also executes the global broadcasting for some of the most prestigious polo events in the world drawing a television and digital viewing audience approaching 10 million viewers, and recently announced the $1,000,000 Gauntlet of Polo Series, which will be the sport of polo's richest purse in history.