In episode 278 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Shane Pittson, vice president of growth and marketing at quip, the modern oral health company. Listen in as Pittson discusses the growth of the startup brand, his professional background and role at quip, and when and why the company expanded into wholesale and brick-and-mortar retail.
Pittson details quip's new partnership with Walmart, why the big-box retailer is a great match for the oral care company, and the marketing strategies quip is employing to promote its in-store product. Furthermore, he shares how the COVID-19 pandemic has impacted quip's wholesale strategy, why retail has become the brand's biggest customer acquisition channel, and how the company looks to sustain its recent e-commerce growth post-pandemic. Lastly, Pittson explains how both quip and its partners benefit from their relationships, what he's focusing on in 2021 to promote overall growth of the brand, and how the company is driven by its mission to educate consumers on oral health.
Shane Pittson is the vice president of growth at quip, the design-driven, direct-to-consumer oral care brand based in Dumbo, Brooklyn. He studied information systems at BYU, where he was a Crocker Innovation Fellow. Shane joined quip four years ago as its first employee, where he has developed systems for growth and operations. Marketing strategy at quip has been covered by Ad Age, Engadget, Fast Company, and The Wall Street Journal.