Total Retail Talks
Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.

In episode 399 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Matt Repicky, senior vice president and chief brands officer at Tailored Brands, a leading omnichannel retailer featuring brands Men’s Wearhouse, Jos. A. Bank, Moores, and K&G Fashion Superstore. Listen in as Repicky provides an overview of the Tailored Brands portfolio and his role within the organization (0:50) as well as Men's Wearhouse's new inclusive prom season campaign, "Prom Your Way" (2:30). He discusses its partnership with Snap, Inc to bring interactive augmented reality technology to shoppers (5:40), the charitable initiatives related to Men's Wearhouse's Prom campaign (8:22), and why the brand created its marketing strategy targeting the teen demographic (11:00).

Furthermore, Repicky discusses Men's Wearhouse's recently launched Wedding Wingman online planning platform for grooms (13:27), its focus on content creation as a customer engagement tool (16:35), and the collaborative internal process for creating new brand campaigns at Tailored Brands (18:30). Lastly, he shares what he's looking forward to most for the second half of 2023 at Tailored Brands as wedding season ramps up this fall (21:15).

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