Total Retail Talks
Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.

In episode 373 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Michelle Van Slyke, senior vice president of marketing and sales at The UPS Store, the franchised subsidiary of United Parcel Service. Van Slyke discusses The UPS Store's launch of its new Start Small, Grow Big program, designed to support the next generation of small business owners and entrepreneurs (0:52), and how consumers can participate (1:32). She shares why The UPS Store chose to support the Junior Achievement organization through the program (3:09), how the retailer is promoting the campaign (4:13), and its goals to help small businesses grow (6:15).

Several store owners within The UPS Store franchise have benefitted from Junior Achievement programs in the past, and Van Slyke discusses how that connection builds employee investment and desire to give back (7:03). Furthermore, she details the early results of the campaign (7:41), how the retailer is collecting community feedback about the program (8:46), and the next steps in local community engagement for The UPS Store's Start Small, Grow Big program (10:32).

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