In episode 492 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Debbie Woloshin, chief marketing officer at Stitch Fix, the leading online personal styling service. The interview was recorded at at Shoptalk Fall in Chicago last month. Listen in as Woloshin discusses innovating the product discovery process (1:40) as well as Stitch Fix's "Retail Therapy" campaign (2:10), which aims to address the stresses and challenges of shopping. She shares how Stitch Fix adapts to honest customer feedback and fosters authentic relationships with clients (3:45).

Additionally, Woloshin highlights the role of various marketing channels and influencer storytelling in enhancing consumer engagement (6:00). The conversation touches on the balance between short-term marketing performance and long-term brand loyalty (7:35), growing Stitch Fix's men's business (11:05), and real-world customer stories from Stitch Fix's retail therapy campaign (13:30). Lastly, Woloshin shares how the company is integrating automation tools to enhance client-stylist interactions (15:10).

Debbie Rose Woloshin is the chief marketing officer at Stitch Fix. She brings more than 30 years of results-oriented experience in strategic and creative marketing to the business. Woloshin joined from Marc Jacobs, where she facilitated a global digital transformation for the brand and led her team to achieve triple-digit growth. Before Marc Jacobs, Woloshin created and recrafted iconic brands at the likes of L’Oreal, The Jones Group, Ann Taylor, and Frye, and conceived unique collaborations with talent such as Taylor Swift and Kate Hudson as well as charities such as Feeding America and UNICEF. Woloshin is an active mentor to the next generation of talent in the industry, an advocate for Feeding America, and a proud member of the WIE Suite. She was also awarded the IDEAL Award from LMVH for her leadership during the pandemic, and earlier in her career she was recognized by McCann Worldgroup as an accomplished storyteller with the Truth Well Told Award.