In this special edition of Total Retail Talks, David Cost, vice president of e-commerce and digital marketing at Rainbow Shops, shares how the women's apparel retailer has used SMS to grow its audience and generate customer loyalty. Cost was a speaker on Total Retail's recent webinar, The Roles of SMS and Email in an Omnichannel World, sponsored by Listrak. You can listen to the entire webinar here.
Chewy Ads' Refresh is Boosting Brand and Pet Parent Connections