In episode 346 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Laura Donahue, vice president of corporate social responsibility at CarMax, a used vehicle retailer. Donahue discusses the CarMax business and her role, the retailer's 2021 Giving Tuesday campaign that provided associates with funds to donate to a charity of their choice, and why giving back is core to the organization's DNA. She discusses how the CarMax Foundation brings corporate social responsibility (CSR) to the forefront, how charitable giving initiatives can help with employee acquisition and retention, and how the company measures the impact of these programs on employee satisfaction.
Furthermore, Donahue discusses why employee choice in CarMax's charitable giving programs is so important, how the company vets qualified charities while providing employee choice, and how CarMax promotes its corporate social responsibility programs internally and to its customers. Lastly, she shares why CarMax officially launched its corporate social responsibility team last year and how it fits into the company's plans going forward.