In episode 515 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Andy Hunter, founder and CEO of Bookshop.org, a certified B Corp online book retailer supporting independent bookstores. Listen in as Hunter explains the book retailer's mission and revenue-sharing marketplace model (0:47), his career journey that led to launching Bookshop.org (2:40), and what's driven its growth over the last five years (6:15).

In addition, Hunter comments on shifting consumer behavior that's driving a resurgence of local bookstores (10:15) and Bookshop.org's counter to Amazon Prime, its Anti-Prime promotional campaign (13:30). Lastly, he discusses the importance of offering a seamless online shopping experience and creating delight for customers (15:30), as well as his plans for Bookshop.org to continue to thrive in the evolving conscious consumer landscape (18:30).

Andy Hunter is the founder and CEO of Bookshop.org, an online book retailer where readers can order books online while supporting independent bookstores. Since launching in 2020, Bookshop.org has raised over $50 million for local bookstores. Andy is also the co-founder of Electric Literature magazine, the Lit Hub literary website, and co-founded Catapult, an independent literary publisher.