In episode 344 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Scott Saeger, senior vice president, chief information officer and chief technology officer at GNC, a trusted leader in clinically studied dietary supplements for weight loss, strength and performance. Saeger discusses GNC's recent launch of Amazon Alexa voice ordering capabilities, including how consumers can utilize this new feature to interact with the retailer on all Amazon Alexa-enabled devices. He shares how order management is handled for Alexa voice orders, as well as the collaboration that was needed across GNC's organization to launch Amazon Alexa voice ordering.
Saeger discusses how GNC stays agile to quickly implement new technology, the customer behavior he's seeing among early adopters of Alexa voice ordering, and how the retailer identifies new areas of tech investment to improve its seamless customer experience.
Scott Saeger is vice president, chief information officer at GNC where he oversees the company’s global enterprise technology strategy. He's responsible for high-quality technology functions, including B-to-B and B-to-C platforms, native mobile applications, retail systems, and emerging technology initiatives.