In episode 244 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ben Scrivens, founder and president of Fright-Rags, a designer and producer of original and licensed horror T-shirts. Listen in as Scrivens discusses the history of the brand, Fright-Rags' business evolution during COVID-19, and how the company has dealt with an uptick in orders in recent weeks. Scrivens shares how the majority of his small team now work remotely, with the exception of two staff alternating shifts at the warehouse, allowing the business to safely continue filling orders. He discusses the impact the coronavirus pandemic has had on Fright-Rags' supply chain, how the brand has been able to avoid major delays in order delivery, and the marketing efforts used to acquire and retain customers.
Scrivens explains Fright-Rags' transparent customer communications approach, including the brand's new email and social media efforts and how they're helping the brand connect with customers during this time. He shares his advice for other small business owners trying to survive this health crisis, and what he foresees for the retail industry and consumer behavior following the coronavirus pandemic.
Ben Scrivens started Fright-Rags in 2003, using his love of horror films and his background as a graphic designer to start selling his first round of themed T-shirts online. Since then, the company has grown to a team of seven shipping original, licensed horror apparel around the globe.