Total Retail Talks
Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.

In episode 252 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Pradeep Elankumaran, co-founder and CEO of Farmstead, an online grocery retailer that offers free delivery and fresh, locally sourced foods. Listen in as Elankumaran discusses his career background in technology, his inspiration for founding the company, and the growth of online grocery during the COVID-19 pandemic. He shares the challenges Farmstead faced in meeting heightened consumer demand at the beginning of the crisis and the solutions the company implemented to successfully adapt.

In addition, Elankumaran explains the increase in new customers that the brand has experienced in recent months, the traditional Farmstead customer, and the near-term future for the online grocery space. He shares how he thinks traditional grocery chains will need to evolve to stay relevant, and the opportunities he sees for partnerships between tech-focused companies like Farmstead and brick-and-mortar grocery stores to improve the food delivery experience.

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