In episode 118 of Total Retail Talks, Rob Donohue, CEO of men's lifestyle brand David Donahue, discusses the company's launch of a pop-up shop at Rothmans, a men's clothing store in New York City. Donohue answers questions on why a pop-up shop made sense for David Donahue (this is its first retail presence), why Rothmans was the right partner for such a venture, what is the brand's growth strategy going forward, and more.
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