In episode 275 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lizzy Ellingson, chief digital experience officer at David's Bridal, the largest American bridal store chain. Listen in as Ellingson discusses David's Bridal's use of 3D and augmented reality (AR) technology to let shoppers try on virtual bridal gowns; why it was important to provide customers a seamless, browser-based experience; and how consumers experience the 3D and AR technology from both mobile and desktop browsers.

In addition, Ellingson shares how David's Bridal's customers are using 3D and AR technology within the purchase journey, the feedback the company has received since launching the technology in September, and why the retailer partnered with 3D and AR commerce company Vertebrae to offer these shopping tools. Lastly, Ellingson discusses the business benefits David's Bridal has realized since launching 3D and AR technology, as well as the bridal company's plans to expand the successful program into other facets of the business.

Lizzy Ellingson has over 15 years of experience in design and digital product solutions. As chief digital experience officer at David's Bridal, she leads the digital transformation of the brand and supports the company's omnichannel transformation, creating a best-in-class experience for every customer. Most recently, she was the co-founder and chief product and design officer of Blueprint Registry, a digital registry and website builder focused on creating a personal, omnichannel shopping experience for millennials during special occasions. Blueprint Registry was acquired by David's Bridal in 2018. Lizzy has a strong background in UX design, product management and digital experience.