In episode 216 of Total Retail Talks, Executive Editor Joe Keenan interviews Luke Kingsnorth, CEO of Charles Tyrwhitt, a leading U.K.-based menswear retailer specializing in dress shirts, suits, ties and accessories. Listen as Kingsnorth discusses his background in the retail industry, his recent promotion to the chief executive position, and the expansion of the brand into new markets (e.g., the United States) and new product categories. Charles Tyrwhitt has 41 physical stores, with 13 locations in the U.S., as well as a strong online business. The U.S. has become the biggest single market for the brand, and Kingsworth notes that the company plans to continue to grow both its online and offline presence here.
In addition, Kingsnorth discusses Charles Tyrwhitt's product evolution over the past decade, from new fit styles to offering more casual attire to adapt to the modern business casual dress code. The brand's marketing efforts push this broader product assortment to make sure that men know they can go to Charles Tyrwhitt for all their business casual and formal business clothing needs. Kingsnorth details how Charles Tyrwhitt offers consumers seamless omnichannel shopping experiences using customer data and technology, including how the brand addresses operational and fulfillment challenges. Lastly, Kingsnorth shares his vision for Charles Tyrwhitt going forward in the competitive menswear space.
Charles Tyrwhitt CEO Luke Kingsnorth has been with the company since 2010. He was first hired as e-commerce director before rising to e-commerce and marketing director in 2012. Over the last three years, he has been focused on establishing the brand’s first overseas office in New York, managing all aspects of the label’s North American business. Prior to joining Charles Tyrwhitt, Kingsnorth was senior manager at John Lewis Direct, and held several e-commerce and marketing roles at companies including Eurostar, BSkyB, and Skandia Life & Manpower.