The precipitous growth of smartphone usage among consumers has left many brick-and-mortar retailers dealing with a new problem: showrooming. Digital-savvy shoppers are walking the aisles of their local brick-and-mortar stores only to compare and in many cases purchase the same products online at a lower price. In this podcast snippet from the Retail Marketing Virtual Conference & Expo, Richard Sexton, founder and president of Carolina Rustica, explains why retailers should embrace showrooming rather than dread it.

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