Ruth DeFeo, senior manager of e-commerce at Case-Mate, a designer and retailer of premium cases for smartphones and tablets, and Nathan Woodward, manager of circulation and marketing, catalog and online, National Geographic Store, a retailer of books, DVDs and other gifts from around the world, discuss customer acquisition tips during their session at the Retail Marketing Virtual Conference & Expo. In this podcast snippet, Woodward shares the top three tips every retailer should know to imporve their customer acquisition efforts.

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