Technology Infiltrates the Brick-and-Mortar Store (2016 TRV Virtual Conference Session)
Speakers: Sam Cinquegrani, Founder/CEO, ObjectWave Corp.; Eric Anderson, Executive Vice President of Portfolio Brands, Fossil Group
Check out this webinar, originally offered as a session at 2016 Total Retail Virtual Conference. Read on for more details about this particular webinar, and click below to register for the show, or to get more information about the rest of the agenda!
With smartphones enabling today’s consumers to be connected at all times — including when shopping in traditional brick-and-mortar stores — retailers have been forced to cater to shoppers wandering store aisles staring at their phones. From beacons to dressing rooms equipped with iPads to virtual reality installations, today’s retail stores bear little resemblance to the mom-and-pop shops of yesteryear. In this educational session, attendees will learn the following:
- how consumers’ in-store shopping behaviors have changed with the growing adoption of smartphones;
- how technology is enabling retailers to connect the online and offline worlds, and in turn provide customers a better shopping experience;
- the in-store technologies that are moving the needle — and the ones that aren’t;
- what’s the next big thing that will have retailers scrambling to incorporate into their stores; and
- much more!