The Secret to Increasing Sales Conversions Without Sacrificing Margin
Sponsored by: Klarna
Speakers: Catherine Ortiz, Business Development Manager, Klarna North America
Today's consumers have become conditioned to getting a deal, and without one, they're much less likely to make a purchase. Whether it be free shipping, percentage off an item, or some other incentive to purchase, retailers have found themselves in a position where they must sacrifice margin in exchange for conversions. But does it have to be that way? Are there tactics that online retailers can implement that enable them to have their cake and eat it too — i.e., maintain conversion rate (in fact, increase it!) without having to discount products? There are, and this will webinar will address them.
Register for this interactive webinar to get valuable insights on the following:
- the impact offer financing can have on conversion rate and average order value;
- designing your checkout page (both mobile and desktop) for optimal conversion;
- what is emotional e-commerce, and how does it shape customer loyalty;
- millennial shopping behaviors, and what your business can do to acquire more of these sought-after customers; and
- much more!
Join us on Tues., Jan. 30 at 2 p.m. ET/11 a.m. PT for this can't miss event!
Come to this session armed with your questions. You'll be able to submit questions directly to our panelists for a live Q&A session during the hour.
Sponsored by Klarna
Can’t make it on January 30th? No problem! Total Retail webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.