In our second year of the Consumer Digital Usage and Behavior Study, we return to the conversation with new data and insights into how consumers interact with and think about the email messages they receive. This year, we also asked in-depth questions around how consumers think about privacy and security.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.
Determining return on investment (ROI) from social media initiatives is still a challenge. Striving to reach tangible goals is a must, and with these tips for setting measurable social media goals will help put you on the road to successful engagement.