When insights-driven retailers design offers or promotions, analytics play a big role in their strategy. 1010data has developed a useful guide on promotional analytics with detailed examples that show how to use your own promotional data to drive more trips, larger baskets, and increased store margin.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.
Data and personalization is at the heart of any digital or print campaign. Customers demand relevance and your competitors are trying to give it to them, but the reality is they are not yet effective at it. Compu-Mail shows how understanding your customers and delivering relevant content and offers can be your strongest point of differentiation.
Learn how improving customer experience grows retail revenue. As a retail business decision-maker, you are interested in developing customer experience in your stores. We all know that happy customers spend more time and money, and return to your shop – maybe even bringing friends along.
Interested to know how the retail industry fares in terms of customer satisfaction? Learn the ROI of customer satisfaction on retail KPIs such as churn, retention, and acquisition, and see the impact and importance of customer satisfaction in your retail business as only HappyOrNot’s data can show.
In our second year of the Consumer Digital Usage and Behavior Study, we return to the conversation with new data and insights into how consumers interact with and think about the email messages they receive. This year, we also asked in-depth questions around how consumers think about privacy and security.
Determining return on investment (ROI) from social media initiatives is still a challenge. Striving to reach tangible goals is a must, and with these tips for setting measurable social media goals will help put you on the road to successful engagement.