Ian McVey, Head of Enterprise at Qualtrics discusses how retailers can keep up with their online competitors
So far this year, the headlines have been awash with stories of high-street stores in trouble. What can be done to relieve the pressure facing some of the UK’s best-known brands? With online sellers snapping at their heels, how can retailers ensure they’re providing the best experiences for their shoppers before it’s too late?
To survive and thrive in today’s brutal economic climate, retailers need to engage consumers in new and inventive ways based on an intrinsic understanding of their own target customers’ needs and preferences.