In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss an article recently published on Total Retail titled, “How Amazon is Dominating Google Searches (And What Retailers Can Do About it),” authored by Tyson Stockton, vice president of client services at Searchmetrics. Amazon.com is the first place most U.S. consumers go when they start to research product purchases online, and the e-commerce giant works hard to lure consumers away from other retailers when people begin their purchase journeys on Google.
Amazon is dominating Google search results, but all hope isn't lost for other retailers. Data indicates that there are ways for retailers to compete with Amazon in Google search results. You can read more on this topic in Stockton’s full article here.