In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss the retailers with the best omnichannel gift card programs, as featured in the latest report from Total Retail’s sister brand, NAPCO Research, and Blackhawk Network. The 2020 Merchant Gift Card Omnichannel Evaluation report provides a comprehensive review of the state of merchants’ gift card offerings. This report is intended to serve as a benchmark for retailers as they evaluate the omnichannel performance of their gift card programs.

The 2020 report revealed some very interesting data points. Download a copy of this annual report for examples of leading merchants' omnichannel gift card programs, tips to improve the performance of your company's gift card program, and more. To access the 2020 Merchant Gift Card Omnichannel Evaluation report, click here.