Your 2018 Holiday Digital Advertising Guide for a Brighter Season

The holiday season is a critical time for advertisers, media companies and retailers as consumers are expected to spend big this year, garnering holiday retail sales to $720.89 billion. ZypMedia, a technology platform that specializes in local market advertising, developed a new e-book that offers connected TV and digital media strategies for local advertisers to take advantage of increased consumer spending this holiday season.

In Your 2018 Holiday Digital Advertising Guide for a Brighter Season, ZypMedia analyzed 2017 holiday digital advertising campaigns to assist local business advertisers in planning and optimizing their 2018 holiday campaigns by providing insights on who the big advertising spenders are as well as the best time to capture consumers’ attention throughout their holiday advertising campaigns.

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