The Lifestyles of Mobile Consumers: How Americans Shop in the Mobile Age

Mobile connectivity has come a long way since the flip phone era. The majority of consumers are now connected through a smartphone, tablet or even IoT device, creating new opportunities for retailers to engage shoppers and drive sales. RootMetrics’ new Lifestyles of Mobile Consumers survey sought to understand the different ways Americans use mobile technology, including how smartphones are shifting shopping habits. The biggest takeaways for retailers: mobile commerce continues to rise, while payments apps still have a long way to go before reaching a tipping point with shoppers.

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