'The Great Returns Race' Benchmark Q4 2016
EXECUTIVE SUMMARY BY GRAHAM BEST, CEO OF ReBOUND
“Global returns has come of age and nowhere is this more evident than right under our nose. From just a handful of ReBOUND clients two years ago, we now have 100s of brands using ReBOUND, located around the world. So, we must be doing something right.
This research is right at the heart of the returns movement as we take an honest and impartial view of the fashion industry by benchmarking some of the UK’s leading brands against one-another.”
KEY HIGHLIGHTS FROM Q4 OF ‘THE GREAT RETURNS RACE’
- Four more brands have dropped into the bottom category as they offer customers a shorter return window of 14 days
- For the second quarter running, over half (55% of brands now offer free returns in at least one international market. (A rise from 54% in Q3)
- Mobile navigation has improved this quarter by 6%.
- The number of brands reinforcing the returns message in the product page, basket stage and checkout stage has almost doubled in Q4 2016.
Download the free report to see how ReBOUND’s benchmark on International return polices finished up in 2016 and keep an eye out for the first quarter of 2017 too!