Study Finds Markdowns Cost U.S. Retailers $300 Billion in Revenue

In a survey conducted by Coresight Research and Celect, more than 200 senior retail decision makers shared their views on top areas of concern around inventory decisions and the correlation to key performance indicators such as full-price sell through, markdowns, stockouts and margins.

Key findings from the survey include the following:

U.S. nongrocery retailers lost $300 billion in revenues due to markdowns in 2018.
Respondents cited inventory misjudgments as a primary markdown driver and barrier to selling at full price.
Eighty-six percent of survey respondents identified specific ways in which advanced analytics could help their retail sector sell more product at full price.

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