The Store of the Past Meets the Shopper of the Future: Can Retailers Adapt to Modern Consumer Expectations?
In any industry, weathering change doesn’t come easy — particularly for those companies that were built in and for another era. Retail is no exception. Physical retailers are rightly reconsidering the role of brick-and-mortar for the modern consumer, retooling their strategies and shifting their business practices to more effectively compete in a world remade through online’s influence. Meanwhile, consumer expectations are changing, and the old ways of attracting, retaining and engaging customers are evolving right alongside them.
This quarter, Euclid surveyed 1,500 U.S. consumers about their shopping habits to better understand just what it will take for retailers to meet the high expectations of modern shoppers.