What’s the cost of a few seconds in the digital marketplace? Retail businesses today face enormous challenges in delivering fast, reliable, 24×7 omnichannel experiences users demand. And those users won’t wait around for you to get it right: 53% of mobile site visitors will leave a page that takes more than 3 seconds to load. This research project marks the inauguration of a long-term benchmark study that seeks to answer the most pressing questions about user experience and digital performance.