In this edition of the E-Commerce Performance Indicators and Confidence (EPIC) Report, SLI Systems provides industry survey findings from 276 e-commerce professionals. While e-commerce confidence remains strong, variations in expansion plans across industries demonstrate how different markets are taking different approaches to e-commerce growth.
Inside, we take a detailed look at the complexities of e-commerce competition with mega-brands Amazon.com, Walmart and Jet.com, and Alibaba. Then we investigate mobile initiatives and the role they look to play in e-commerce success in 2018. In addition, we review personalization and the increasing ways it helps convert shoppers to buyers.