Self-Support Automation: The New Strategy Powering Customer Service

Years ago, or perhaps even decades, service for everyday tasks was handled by someone else. An attendant pumped your gas; a banker handled financial transactions; a travel agent helped you decide on your next vacation. People liked the idea that others could help with everyday tasks. Today, the service industry has evolved partly because businesses are realizing that technology is enabling a more do-it-yourself approach to many services.

This whitepaper will discuss the trend of businesses moving their customer service strategies to a DIY approach, as well as an explanation of the technologies that are enabling this shift for organizations and their customers.

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