Riverbed Retail Digital Transformation Survey 2018

Riverbed Technology’s Retail Digital Transformation Survey explores the current state of brick-and-mortar retailers and the tools they need to stay competitive, thrive and drive meaningful customer experiences. The global survey of 300 IT decision makers from the retail sector across the United States, Australia and Germany reveals the importance of adopting next-generation technology to enhance the customer buying experience and ultimately drive a cohesive in-store to online digital presence. In fact, nearly half of respondents agreed their company will need to adopt new technology in the next three years to evolve and stay competitive, with 98 percent identifying cloud-based solutions as critical to transforming the digital retail experience.

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