(Re)turning Point: How Retailers Can Attract Holiday Shoppers With Return Policies
For this report, published December 2017, Promocodes.com surveyed 1,000 consumers on the return policies that dictate where they shop and how much they spend on themselves and on holiday gifts. Promocodes.com found that the impact of a bad return experience goes far beyond the holiday shopping season. In “(Re)turning Point: How Retailers Can Attract Holiday Shoppers With Return Policies,” it outlines the best and worst return policies according to consumers as well as the financial implications. The report closes with solutions for creating a brand-boosting return policy.