Dr. Andrea J. “Andi” Simon, provides readers with a crash-course in the game-changing business techniques of corporate anthropology and shares stories of companies that have used the method to bounce back from crisis. Andi also offers a list of her own corporate anthropology processes. Whether you’re searching for a way to revitalize your business or to expand a currently successful business into new and profitable directions, the strategies outlined in On The Brink will give you fresh eyes and a fresh approach to achieve meaningful business breakthroughs.