Mobile Shopping Behaviors: Browsing, Buying or Both?

Oracle + Bronto surveyed thousands of consumers in the U.S. to see how they use mobile technology to interact with retailers. This report details how browsing, product research, comparison shopping and buying have all been transformed by mobile technology. In our report, you’ll learn who’s buying via mobile, how having children in the household affects mobile shopping, and which customers are most likely to use their phones while shopping in-store.

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