Human After All — Why Retail is Not Dying
Technology’s presence in popular culture is inescapable — so much so that the debate over whether “retail is dying” and “technology is taking over” has caused fluctuating business models in real estate, automotive and large corporations. SET Creative, an award-winning experience agency, suggests a different perspective in that we’ve underestimated the need for brick-and-mortar, human experiences for retail’s future growth.
In its new whitepaper, Human After All, technology is painted as a powerful resource for commerce, but one that doesn’t entertain the essential quality that humans bring to the retail table: an understanding of consumer behavior through quality customer interaction. A marriage of physical and digital is what will save classic retail from extinction.