New Data on How Brands and Retailers Are Tackling Distributed Commerce
Salsify surveyed e-commerce executives at 250 brands and retailers and found that distributed commerce blurs the lines between in-store and online shopping, and a consistent and comprehensive experience, regardless of channel, is key to winning the sale. In the end, product content proves the tipping point for consumers. Keeping up with that demand for content and serving it to consumers in compelling and consistent ways across all of the relevant channels is a daunting task. How are brands and retailers meeting this demand for consistent content?
Retailers rely on consistent and accurate product content to drive business results, and most agree that the combination of optimizing product content across channels and the ability to increase online product assortments has a direct impact on online sales growth. But they can’t do it alone; retailers need brands to provide this valuable content. Brands, on the other hand, say their product content is inaccurately represented online, an issue that won’t be resolved without stronger retailer relationships. The bottom line is it’s going to take some commitment and collaboration on the part of both brands and retailers to build the product content-rich experiences that customers want. To find out more, check out Salsify’s e-book and blog post for insight into challenges and solutions.