Global Survey Reveals Purchasing Preferences That Drive E-Commerce Shoppers’ Behavior

The 2Checkout 2018 Software & SaaS Buying Behavior Survey delivers insights about when and how buyers prefer to get software, and what are their preferences or concerns when buying online, empowering merchants to make better sales and marketing decisions. The survey of almost 1,000 software and SaaS buyers reveals global buyer preferences and industry trends that software merchants can leverage to increase their online sales worldwide.

The report found that online shoppers are paying increased attention to security and merchant reputation. Vendor reputation is the “most important factor” when buying online, cited by 86 percent of shoppers globally, reflecting buyers’ preference for honest businesses, high-quality products, and a customer-oriented culture. Flexibility and the ability to change or cancel subscriptions any time are also key. According to the study, product reviews are the next most influential factor in buying decisions, more so than discounts and free trials, as recognized by 74 percent of respondents globally. The difficulty of reaching live support is the biggest concern of 55 percent of shoppers, followed by lack of trust in unknown vendors.

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