The Democratization of Retail
Hubba, the largest commerce community for the most forward-thinking buyers and creative brands to grow their business, released a whitepaper and infographic that showcase the new opportunities for the next generation of retail. The longtail theory predicted the power of niche consumerism that’s reshaping the retail industry, the power once held by the strong supply chain has shifted to marketers, the people who tell the stories. Traditional retailers are losing their influence and the reigns are being taken over by independent niche brands. Hubba’s report, “The Democratization of Retail: How the Power of Community and Connection is Reshaping Commerce,” illustrates how the shift from a traditional and formulaic industry to one whose structure is more akin to an interconnected community creates new opportunities for companies to grow.