What Consumers Want: A Data-Driven Guide for Small Retailers

Whether directly or indirectly, Amazon.com has set the new standard for shopping, marrying convenience and personalization to deliver a custom-tailored experience for each user. Last month, Vantiv, now Worldpay conducted a survey to understand what consumers most prefer when shopping online, and it revealed some intriguing insights, including how consumers prefer to shop, when they would choose a small retailer or large retailer, and which generations are most susceptible to online advertising.

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