Consumer Report 2018: Connecting With Shoppers in the Age of Choice

In the age of digital commerce and infinite choice, retailers must put their customers at the center of everything. Technology has changed how people shop while increasing shoppers’ expectations, putting pressure on retailers to care for their customers in ways that build trust and inspire loyalty beyond reason.

This Consumer Report 2018 study evaluates how customers prefer to communicate with their favorite brands and what they expect from their retail experiences beyond the buy button.

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