Every customer is unique and has their specific needs, expectations of service, and ways they like to engage with brands and people. Every business is different and has its own defined business logic and set of customer experience processes and technologies, aiming to handle those varied and ever-changing customer needs. The gap between the two is referred to as the CX Expectations Gap. While 82% of companies report that they are customer-centric, only 18% of customers agree. In this report, learn how to meet expectations in a cost-effective way, automate your business processes, and increase lifetime value.