Button 2019 Mobile Commerce Report: Holiday Analysis
Button is pleased to share findings from the Button Marketplace, which is home to nine out of the top 10 retailers, as ranked by Forbes, and has surpassed over $1 billion in commerce to date.
Through an analysis of millions of transactions completed during the holiday season from Nov. 1, 2018 to Jan. 6, 2019, this report will provide you with insights into holiday season traffic and spending; need-to-know information about consumer app vs. mobile web purchasing preferences; and user behavior, including peak and off-peak spending times throughout the holiday season.
Learn more about:
- the rise of mobile in holiday shopping;
- the holiday path to purchase;
- how the mobile consumer chooses apps;
- the power of “Power Users”; and
- takeaways to leverage for your retail strategies.