Are Your Loyalty Program Members Save-for-Laters or Earn-and-Burners?
An infographic based on a 2016 Excentus survey of more than 1,000 U.S. consumers examines the behaviors of “Earn-and-Burn” and “Save-for-Later” loyalty program members. Earn-and-Burners prefer rewards they can earn and redeem quickly and frequently for instant gratification, while Earn-and-Burn spenders accumulate rewards for longer-term goals and payoffs.
The infographic illustrates why retailers should design loyalty programs that cater to all consumer types and behaviors, and their rewards should match a variety of shopper preferences and redemption profiles. The full “Road to Rewards” report is available here.